Hiring Trends in Marketing: The UK Drinks Industry

Between 2022-2024 there was sustained interest in hiring marketers, specifically brand managers and digital marketers. Since the beginning of 2025 however we have seen demand for marketing positions reduce and current hiring focus has increased for sales positions. Hiring from outside the industry Brand Managers Brand Ambassadors Trade/Customer Marketing Category Managers No & Low sector
UK Drinks Industry: Regional sales market overview and hiring trends 2024/2025

Regional Sales/Territory Managers Since 2024 in regional roles there is a chronic undersupply of candidates. The talent pool at the junior level has seen a lot of new entrants from other areas (not necessarily alcohol). These new entrants are likely to stay in their roles for at least 2 years while they learn the role […]