Brand Manager, award-winning wine agency (Watford area, Hertfordshire)

Responsibilities:

• Foster strong relationships with brand owners to drive the strategic direction of brands and support their performance.
• Plan and implement agreed sales and marketing strategies to deliver against set volume target, brand vision and strategic objectives.
• Ensure brand activities are implemented timely, successfully and in line with agreed brand objectives, strategies, and budgets.
• Maintain all brand collaterals libraries.
• Maintain (or create when necessary) solid sales tools and presentations for internal and external use.
• Organise travel arrangements for principles and co-ordinate market visits.
• Organise customer trips as required.
• Report on brand performance to cascade down to brand owners and sales team.
• Identify and create new sales opportunities based on thorough sales analysis.
• Ensure timely entries of competitions entries and tender entries.
• Manage existing POS range and stock and create new POS items where relevant.
• Ensure that channel strategies are respected.
• By monitoring and reporting on key metrics, ie volume, stock level and A&P, make sure that brands are on track to achieve objectives and recommend corrective action when necessary.
• Win hearts and minds, effectively building credentials and reputation of brands under remit with the Sales team and trade.
• Be the face of the brand, attend and represent the brands at tastings, trade and consumer events, competitions, promotions.