Wine & Spirits E-Commerce Buyer (London)

Key Responsibilities

Buying & Supplier Management

Source and negotiate with premium and emerging wine & spirits brands.

• Build strong supplier relationships to secure exclusive allocations and favourable commercial terms.
• Ensure a balanced portfolio that aligns with the company’s positioning and customer demand.

Brand Activation & Commercialisation

•  Work closely with marketing and partnerships teams to activate key brands in meaningful ways.
• Secure added-value opportunities within agreements, such as events, content, and co-branded initiatives.
• Identify and leverage trends in the luxury wine and spirits space to drive commercial success.

Stock & Commercial Strategy

• Develop a demand-driven approach to stock management, minimising risk and ensuring optimal availability.
• Collaborate with finance and logistics teams to monitor purchasing efficiency and maintain healthy margins.
• Ensure forecasting and buying decisions are data-led, aligning with both retail and on-trade opportunities.

Market Insight & Investment Awareness (Light Touch)

• Maintain an awareness of the fine wine and spirits market, including trends in collectability and appreciation.
• Collaborate with internal stakeholders to identify high-potential bottles or allocations.

Key Skills & Experience

• Proven experience in wine and spirits buying, preferably within luxury, retail, or distribution.
• Strong commercial acumen with the ability to structure deals that drive margin and sales growth.
• Knowledge of brand-building, activations, and how to leverage supplier partnerships.
• Excellent industry relationships and a track record of securing competitive agreements.
• Data-driven mindset with a focus on stock efficiency and demand planning.
• Comfortable working in a fast-paced environment with a focus on agility and innovation.