Vinokelly sat down with Richard Siddle for a quick chat for the first edition of Grapevine in over 2 years.
Grapevine is the much-loved mailer published by London Wine Fair, with the highest open rates in the business. Perhaps most importantly a frank take on how these phenomena could impact the business of wine and drinks as a whole.
We talked about how the wine industry is adapting to life post pandemic and the boom in Digital Marketing and E-Commerce sales roles in the drinks industry and how the UK wine industry is needing to adapt to so many new routes to markets. We are seeing that recruitment for these roles involves looking outside of wine and into other sectors like spirits…
